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The Brand


Born in 2005, Very Volatile is a lifestyle brand for the every day girl.  Our
devotion to detail and quality is what sets us apart. We are committed to making fashionable quality footwear every season. The aesthetic of the brand is ever changing with the trends.

From concept to completion our product is in great hands. Every step is thorough and unique in making sure we deliver quality trend-right product to our girl.

Palos Verdes Footwear INC. is one of the leading companies in quality and fashionable footwear. Comprised of a network of consumer-friendly footwear brands that includes Volatile, Very Volatile, Grazie, Sbicca, Sbicca Vintage, and Volatile Kids, this company reaches into all areas of the footwear marketplace. Family founded in 1995, Palos Verdes Footwear INC. continues to be family owned and operated by John Lovely, with Brian Lovely directing Design and Product, and Michael Lovely overseeing Sales and Marketing. The Lovely family has over 70 combined years of footwear experience, and strives to offer the highest quality fashionable footwear in the industry.